Peacock’s Plumage Logo and Branding

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Case Study

The Problem

Peacock's Plumage founder, Michele Christenson, needed to brand and market her new showroom opening in early Spring. Open to the retail public, she needed a professional logo that matched her personality and the silk floral industry along with marketing efforts to increase awareness and traffic to her new showroom.

The Solution

Utilizing the shape of the peacock and incorporating the floral into its signature tail feathers, the combination was an elegant solution with bright accents to pull the eye to the flowers. Using the flowers throughout the marketing pieces created a subtle cohesiveness to complement the strong color palette.

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